Scope Investment’s acquisition of Al Boom Marine in 2015 marked its entry into the retail and distribution sector in the Middle East. With over 35 years of experience, Al Boom Marine operates over 70 stores and 100 wholesale accounts, featuring global brands like Oakley and Reebok. It has also launched successful homegrown concepts like Beyond The Beach and Beyond The Bike, catering to the region’s evolving needs.
In 2015, Scope Investment acquired Al Boom Marine, one of the top retail businesses in MENA, which has been operating for over 35 years. As an established retailer in the region, it has weathered market changes and emerged resilient and innovative. Over the years, Al Boom Marine has significantly expanded its footprint in retail, wholesale, and e-commerce solutions in the region. The brand expansion plan includes new stores in Saudi Arabia, Qatar, and Bahrain.
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With a vision to nurture investments into partnerships, Scope Investment’s subsidiary, Al Boom Marine, was appointed Reebok’s operating partner for the Middle East and Africa in 2022.
This collaboration, inked by Reebok’s Authentic Brands Group (ABG), grants Al Boom Marine exclusive licensee rights to sell and distribute categories such as footwear for men, women, and kids, as well as activewear and sportswear for men and women across the region.
Since being onboarded, Al Boom Marine has reintroduced Reebok to the regional market.
In addition to physical stores in Deira City Centre, Dubai Hills Mall, Mall of the Emirates and Mirdiff City Centre, Reebok launched it’s dedicated, e-commerce portal, in March 2023, offering shipping to the UAE, Saudi Arabia, Oman, Bahrain, and Kuwait, thereby catering to digitally conscious consumers.
The strategic partnership reinforces Reebok’s global presence and positions Scope Investment as a partner of choice in the Middle East and Africa.